The Client

Proterra is an American manufacturing company focusing on the design and manufacture of all-electric zero-emissions vehicles, and on-route, fast-charge and in-depot charging systems.

The Challenge

To develop a logo that has a strong brand presence and represents Proterra’s mission, brand attributes and technology. Smart and approachable to the consumer.

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The 360° logo

Our result was a logo that embodied not only the structure and reliability of Proterra but also the flexibility and innovation. The mark was designed to not only stand alone and with the logo type but can also be applied to a steering wheel or hub cap, and as the wheel spins the logo is still recognizable.