Traditional auto dealers get a leg-up over Carvana
Lithia Motors owns brick-and-mortar auto dealerships nationwide but has a limited digital presence.
First things first
We had to get all the key stakeholders in a room for an entire week with a goal of sharing knowledge, gaining alignment, and testing assumptions.
Our learnings from our initial sprint
Primary challenges were to overcome customer and dealership norms.
Secondary challenges included; earning users trust in an online space, integrating new solutions with current systems across hundreds of dealerships, and promoting organizational change.
Proposed Solution
Create brand differentiation through bold visuals and approachable language
Garner trust by letting users start the flow based on a lifestyle path
Promote a feeling of peace of mind by leaving a generous amount of white space
Reassure users by showing how the brand promise aligns with their goals
Develop credibility through social proof Personalize the experience with chat functionality
Finding the car that aligns with you
A car purchase can be the biggest purchase of an individual life. Finding the right match for your lifestyle and your goals is key.
